Why localise mobile applications? Benefits for companies

Localisation of mobile applications

Innovative code and original graphics may help to find a way to the heart of your users. Great colours and slick design could do the trick, too. But even with the most eye-catching and appealing app you may fail to boost your sales and download figures. The reason is simple. As with most things in life,
a good look isn’t everything. If you really want to make change with your app, you’ll have to speak the language and refer to the reality of your target users.

Here is why localising your mobile applications for worldwide users will be beneficial for your company:

1. Boosting your sales and downloads figures

It goes without saying that a product available for more users is more likely to increase the sales. The new quarterly report of App Annie says that 80% of the top 5 countries by revenue in Google Play are non-English speaking countries. For Apple Store this figure amounts to 40%. Another staggering number is that 5 out of 10 top countries for downloads and revenue are non-English speaking countries as well. There is a great potential for increasing your sales once you turn to the markets outside the English-speaking zone.  

 2. Personalising your product

Localising mobile apps will help you create an impression that you care about the needs of your users. Your app will be tailored to every market and will speak to every culture individually, rather than being a result of mass production for an undefined group of users. This in turn will make it possible to gain trust and loyalty of your customers.

 3. Standing out from your competition

With Apple’s App Store available in over 150 countries and Google Play in over 130 countries, you can’t miss the opportunity to localise your mobile apps for other markets. This will not only help to reach users around the world and make your brand more popular, but will also improve your competitive advantage. This might be a good way to differentiate your brand, easier than adding new functions or coming up with new and unique design.

Once your app is equipped with powerful design and great language features, winning your customer’s heart (and wallet) will become smoother and more effective.

 

What do you think are other great reasons to localise mobile applications for non-English speaking users?

 

Dorota helps businesses and individuals to communicate successfully across cultures in the online and offline world. She is a qualified translator and an entrepreneur supporting other self-employed professionals on their path towards building a more successful business.

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