Why localise mobile applications? Benefits for customers

mobile_applications2Slick design and appealing graphics are not enough to win the heart of users around the world. You know that already. Localisation of mobile applications offers great benefits for your company. You may know that too. But what about your customers? What can they gain once you’ve localised your app?


1.    Possibility to communicate in their native language

A mobile application available in the native language of your target users is more likely to reach a vast audience. It will enable your customers to communicate in their native language, which is usually faster, easier and more transparent than communication in their second or third language. This in turn will help them to discover the full potential of your localised application.

2.  Better understanding of product functionalities

Once your customers are able to use the application in their native language, they will also understand clearly each and every function it offers. Whether it’s
a mobile game, photography or business application, your customers will be more likely to get the most of it and use it to their advantage.

3.  Full enjoyment of your mobile application

If your customers can use their native language to navigate through the application and understand how it works, they can also enjoy your product fully. Users don’t have to concentrate on the language anymore, so they can focus on other elements such as attractive design, funny images or impressive results of working with your application.

Sounds great? Well, there is one more point to remember. Your customers will be able to enjoy all these benefits only if your mobile application is localised properly, with great attention to details and with the needs of your potential user in mind.



Dorota helps digital brands infuse their content with a local touch. She is a localization consultant, translator specialized in IT, prompt engineer, and a book author. Dorota teaches online courses on localization, writes for her blog and a Medium publication. She also runs a Small Biz AI, a Substack newsletter for freelancers and small business owners ready to discover handy AI tools.

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