Online video marketing has become a powerful tool and a must-have for nearly every business. With videos you can successfully promote your products and services, boost your sales, foster customer confidence in your brand and encourages social shares. But if you’re planning to expand your reach and attract consumers from other markets, you’ll need to […]
There are many benefits of localising your mobile app. But once you start your journey towards a multilingual app, you might come across many challenges that will push your skills and patience to the limit. To avoid potential traps and failures remember to do these three things: 1. Internationalise your app It’s not enough to […]
If your business goals for this year include reaching out to new clients or converting your leads into customers, there’s one good marketing strategy worth looking into: social media localisation. What is social media localisation? Simply put, it’s an adaptation of content published on social media platforms for your target audience. It usually requires creating […]
Website localisation isn’t only for big and multinational companies. It’s a good strategy for any business that wants to open to new markets or gain trust of customers that speak a different language or have a different cultural background. And it’s not only for your customers abroad, but also for those who reside in your […]
With more and more people using mobile websites and applications on a daily basis there’s no other option for a forward-thinking business than to tap into the potential of mobile world to grow across borders. But before you can set off on the mobile journey around the world, first you’ll need to focus on mobile […]
If you’re planning to reach out to international customers, you will need much more than a translated and localised website. Your multilingual website will have to be optimised for each and every market, which can’t be reduced to keyword translation only. To fully adjust your online presence to the target audience and their search behaviour, […]
A growing number of businesses realise that a multilingual website is not enough to support the international growth. To fully adapt your online presence to the culture of your potential customers across the world, you’ll also have to think about localising your social media profiles. This step can help you engage with your prospects, build […]
The road to a successful e-commerce business might be rocky or full of trials and errors. Competing with similar online stores, retaining customers, providing unique products, making the purchase process mobile friendly – there are many challenges on each and every step. Some challenges could be easily solved or avoided by making sure your e-commerce […]
To attract more customers and build awareness of your business you have to become a mobile star. For most business going mobile is no longer an option, but an essential requirement. From making your website mobile-friendly to developing apps for your brand – there’s a lot you can do to use the mobile potential and […]
Is a great website design and catchy content enough to reach out to your potential customers? Maybe it is, but it may take ages until they discover your business. If you’re starting up or trying to expand to new markets, there’s a lot you can do to make sure that your website hits the […]